couch club sweatshirt, homebody crew trucker hat, mahalo mode candle and live pono tropical mug in a tropical living room

How We Do Cozy in Hawaiʻi

Cozy looks a little different in Hawaiʻi.

It doesn’t necessarily take cold weather, boots or layers. Around here, cozy is more of a mood — a slow breakfast, your favorite graphic tee or sweatshirt, a good book, an afternoon on the couch, or deciding there’s absolutely nowhere you need to be.

So as everyone starts talking about fall, we thought we’d share a few of our favorite ways to do cozy, Hawaiʻi style.

Cozy Mornings, Hawaiʻi Style

Our ideal cozy mornings include waking up to the smell of fresh rain and, more importantly, breakfast.

Spam & eggs with a cup of Kona coffee, fresh papaya or mango from the farmers market, a loco moco, or a stack of ube pancakes — because you can never go wrong with something sweet.

Maybe breakfast happens at the kitchen counter. Maybe it’s at a favorite local breakfast spot. Either way, it’s about slowing down and enjoying every morsel of goodness.

A woman wearing a light pink crewneck sweatshirt with a cartoon pancake graphic and the words 'BREAKFAST CLUB' sits at a table with breakfast food, including pancakes with syrup and butter, bacon, eggs, and a mug.A woman in a kitchen wearing a coral orange tank top with a cartoon pancake graphic and the text 'BREAKFAST CLUB'. She is mixing batter in a white bowl next to a box of Hawaiian Pancake Mix.

Staying In Is a Plan

We love a day out, but staying home deserves more credit.

Open the windows, let the trade winds in, put on something comfy and claim your spot on the couch. Add a favorite show, poke bowl or takeout, the dog curled up next to you and maybe a blanket when the breeze kicks in.

And if someone asks what you’re doing today?

You have plans.

A man sitting on a beige couch holding a bowl of poke food and a remote control, wearing a sage green graphic t-shirt with a pineapple couch design and the text 'couch cruisers'.A woman sitting on a white couch with a small fluffy dog, wearing a navy blue sweatshirt that says 'Couch Club' in white script and blue-and-white palm tree print pajama pants.A pink and white trucker hat with 'HOMEBODY crew' embroidered on the front, resting on a gray fleece blanket with a colorful patterned throw in a cozy indoor setting.A woman sits cross-legged on a bed wearing a cream graphic t-shirt that says 'HOMEBODY' with a small dog illustration, paired with light green palm-print pajama pants and white slippers. She is holding a phone in a cozy bedroom setting.

Beach + Books = A Pretty Good Weekend

Being cozy doesn't always mean staying inside.

Give us a beach chair, a spot in the shade, sunglasses, something cold to drink and a book we can't put down and we're set for the afternoon.

No complicated plans. No schedule. And ideally no reason to check what time it is.

If the book is really good, consider the entire weekend booked.

A man wearing a gray graphic t-shirt and beige shorts sits in a wooden chair inside a bookshop, reading an open book. The t-shirt features a cartoon nene goose holding a book and the text 'BOOKED ALL WEEKEND'.A woman sitting in a beach chair on a sandy beach, wearing a sage green t-shirt with the words 'beach & books' printed in white. She is holding an open book and wearing white shorts, with a green drink on a wooden table next to her.

Nope. Not Today.

There are days for getting things done.

And then there are Nope. Not Today. days.

Maybe that means headphones on under a palm tree. Maybe it's finding a quiet spot at the beach. Maybe it's a walk with no particular destination. Or maybe your biggest accomplishment is moving from the bed to the couch.

We're good with all of the above.

Living in Hawaiʻi reminds us that slowing down doesn't always require a reason. Every day doesn't have to be packed with plans.

A woman lies on a blue patterned blanket outdoors, wearing a white sweatshirt with the words 'NOPE NOT TODAY' printed across the front.A woman with her arms raised stands outdoors on a hill overlooking a tropical ocean coastline, wearing an olive green racerback tank top with the text 'NOPE NOT TODAY' in white, a pink and white 'island introvert' trucker hat, and sunglasses.

Kona in the Morning, Mai Tais at Sunset

This might be our ideal schedule.

Start with coffee — preferably while the morning is still quiet. Let the day happen. And somewhere around pau hana, switch that coffee for something cold and find a good place to watch the sky change.

Bonus points for good company, good pupus and nowhere you need to be afterward.

A woman sitting in a wicker chair drinking from a white mug, wearing a light pink sweatshirt with orange text that reads 'Kona in the mornings Mai Tais at sunset' and white pants.A woman at a tropical beach bar wearing a light blue graphic t-shirt that reads 'Kona in the Morning Mai Tais at sunset' in orange lettering, paired with a white pleated skirt. She is holding a cocktail and smiling.

Our Kind of Cozy

Maybe that's really what cozy means to us.

It isn't a season or a temperature. It's enjoying where you are — good food, comfortable clothes, your favorite people, a quiet afternoon, a beach day, a rainy morning or a night at home.

And yes, a really good sweatshirt helps.

Our Cozy Edit brings together the graphic tees, sweatshirts, hats and laid-back home favorites that fit right into those kinds of days — all inspired by our version of casual, happy living in Hawaiʻi.

Explore the Cozy Edit ->

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